Case Study: How We Filled a Children’s Art Studio Holiday Workshop with a 54% Sales Conversion Rate

The Snapshot

The Problem: The "Seasonal Scramble"

• Client: Boutique Children's Art Studio

• The Challenge: Fill holiday workshop slots quickly without wasting budget on low-intent leads.

• The Strategy: A Premium "Holiday Art Experience" ($95) sold directly via ads.

• The Result: 20 Paid Student Sign-ups and a 3.74x Immediate Return on Ad Spend.

For art studios, the holiday season is "make or break." You have a limited window to fill your camps and workshops. If you don't fill the seats by the start date, that revenue potential vanishes.

The common trap? Studios run generic "Sign Up Now" ads or discount their workshops heavily to get volume. This usually attracts bargain hunters who have no intention of becoming long-term students after the holidays.

Our client needed to fill their workshop with serious students, and they needed to do it profitably.

The Results

The efficiency of this campaign was elite. We didn't need hundreds of leads to make the math work.

• Lead Sign-Ups: 37

• Paying Customers: 20

• Frontend Revenue: $1,900

• Conversion Rate: 54%

  • Note: A 54% conversion rate from lead to sale is exceptionally high. It proves that the "High Intent" strategy works.

ROAS: 3.74x

The "Hidden" ROI: Long-Term Value (LTV)

Here is the most exciting part of this data: We haven't even factored in the backend revenue yet.

The $1,900 represents only the upfront cash collected for the workshop. It does not account for the massive potential of these 20 new families signing up for regular term classes.

Because these parents already demonstrated they are willing to pay premium prices for art education, they are the perfect candidates for long-term memberships.

• If just 5 of these 20 students sign up for a regular term (conservatively estimated at $300/term), that adds another $1,500 to the campaign revenue without spending a single extra cent on ads.

• That would push the total campaign value to $3,400+, skyrocketing the true ROI.
  
  

The workshop wasn't just a revenue generator; it was a paid interview for your future best clients.

The Ripple Media Difference

The Solution: The High-Ticket Direct Offer

Instead of running a "lead generation" campaign (collecting emails and hoping they convert), we ran a Direct Purchase Campaign.

We structured the offer as a premium $95 Holiday Workshop.

By charging a premium price upfront, we did two things:

• Immediate Cash Flow: We weren't waiting for sales calls. Parents paid $95 to secure their spot immediately.

• The "Serious Parent" Filter: We filtered out parents looking for "cheap babysitting" and attracted those who genuinely valued art education.

Look at the "Profit per Customer" metric: $70.

Most agencies are happy if they break even on a trial offer. We structured this campaign so that the client made $70 in pure profit for every single new student immediately—before even accounting for the long-term class sign-ups.

We didn't just fill a workshop; we built a pipeline of future long-term students, and we got paid to do it.

Ready to stop stressing about empty holiday classes?